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1)   We aim to raise $80 000 in donations and pledges for the Crohn's and Colitis Foundation of Canada (CCFC) to be directed towards invaluable research to better understand the roots of Crohn’s and Colitis, and to hopefully bring us one step closer to finding a cure.

2)   We aim to raise awareness of Crohn’s and Colitis. Canada has one of the highest prevalence of Crohn’s and Colitis in the world, yet many Canadians are still unaware the causes and effects of these debilitating diseases. Along with spreading the word about the prevalence of these diseases, by the very nature of biking across Canada we will promote physical activity and sound ecological practices—factors proven to play a vital role in preventing disease maintaining a healthy lifestyle.

3)   We aim to challenge ourselves—physically, emotionally, andmentally, and in doing so, inspire others to do the same.